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  • BEAUTY
  • FASHION
  • FOOD
  • LIFE STYLE
FOOD

APR BRAND IMC in China IMC: GLAM.D

  • BrandGLAM.D
  • Period2018.04-Present

GLAM.D is a diet food brand. Campaign was executed with a message of “Enjoy low-calorie snacks” to reach Chinese consumers who lack awareness of diet foods. At the same time, Persona manages the official account of GLAM.D in RED(Xiaohongshu) and delivered consistent storytelling. As a result, GLAM.D ranked top in sales(food category) on RED(Xiaohongshu).

FASHION

APR BRAND IMC in China IMC: NERDY

  • BrandNERDY
  • Period2018.04-Present

Street fashion brand, NERDY
Photos of influencers wearing NERDY’s jackets in everyday settings were used for the contents. Korean celebs wearing NERDY’s jackets were tailored specifically for the Chinese consumers using RED(Xiaohongshu). As a result of the influencer campaigns, NERDY achieved record-breaking sales on RED(Xiaohongshu). Currently Nerdy and Persona are planning on inviting influencers to the upcoming NERDY’s brand event in Korea as a part of offline marketing campaign.

BEAUTY

RED(Xiaohongshu) Influencer Marketing: Leaders Cosmetic

  • BrandLEADERS
  • Period2018. 03 - 05

Leaders Cosmetic is a beauty brand. Persona created and spread contents after discussing with influencers to inform about recently released products and their effects on skin. Persona promoted LEADERS’ products in various ways: Made videos to show how to use the products and how users reacted towards the products . As a result, sales increased more than five times compared to the previous records.

BEAUTY

RED(Xiaohongshu) Celebrity Account Management

  • BrandCelebrity account
  • Period2018.04-Present

Persona manages and operates celebrities’ social media accounts. Celebrities communicate with their fans in China through the social media accounts management by Persona in order to build their brand names. Persona posted pictures of celebrities’ official appearances and daily life to enable their fans to feel more intimate.

BEAUTY

Medical project with YouTubers: Dream Plastic Surgery

  • BrandBrand Dream PS
  • Period2018.04-Present

Persona is working on various projects to connect Dream PS, a plastic surgery clinic with influencers. The contents include the entire process of plastic surgery with various YouTubers, such as Thailand’s leading YouTuber, Nate & Mee (2 million followers). The video recorded and averaged over a 3 million views, followed by a flood of inquiries about the clinic and cosmetic surgery.

BEAUTY

APR BRAND IMC in China IMC: APRIL SKIN

  • BrandAPRIL SKIN
  • Period2018.04-Present

APRIL SKIN is a beauty brand. Persona reworked the previous contents by using famous viral videos. At the same time, Persona created user interested contents such as how to do trend make-ups, etc. As a result, APRIL SKIN was selected as a RED BOX product and achieved over 10,000 shares.