Persona Media connects brands with influencers to provide value as a cross-border marketing partner in Korea, China, U.S. and many other countries.
APR BRAND IMC in China IMC: GLAM.D
GLAM.D is a diet food brand. Campaign was executed with a message of “Enjoy low-calorie snacks” to reach Chinese consumers who lack awareness of diet foods. At the same time, Persona manages the official account of GLAM.D in RED(Xiaohongshu) and delivered consistent storytelling. As a result, GLAM.D ranked top in sales(food category) on RED(Xiaohongshu).
APR BRAND IMC in China IMC: NERDY
Street fashion brand, NERDY Photos of influencers wearing NERDY’s jackets in everyday settings were used for the contents. Korean celebs wearing NERDY’s jackets were tailored specifically for the Chinese consumers using RED(Xiaohongshu). As a result of the influencer campaigns, NERDY achieved record-breaking sales on RED(Xiaohongshu). Currently Nerdy and Persona are planning on inviting influencers to the upcoming NERDY’s brand event in Korea as a part of offline marketing campaign.
Leaders Cosmetic is a beauty brand. Persona created and spread contents after discussing with influencers to inform about recently released products and their effects on skin. Persona promoted LEADERS’ products in various ways: Made videos to show how to use the products and how users reacted towards the products . As a result, sales increased more than five times compared to the previous records.
RED(Xiaohongshu) Celebrity Account Management
Persona manages and operates celebrities’ social media accounts. Celebrities communicate with their fans in China through the social media accounts management by Persona in order to build their brand names. Persona posted pictures of celebrities’ official appearances and daily life to enable their fans to feel more intimate.
Medical project with YouTubers: Dream Plastic Surgery
BrandBrand Dream PS
Persona is working on various projects to connect Dream PS, a plastic surgery clinic with influencers. The contents include the entire process of plastic surgery with various YouTubers, such as Thailand’s leading YouTuber, Nate & Mee (2 million followers). The video recorded and averaged over a 3 million views, followed by a flood of inquiries about the clinic and cosmetic surgery.
APR BRAND IMC in China IMC: APRIL SKIN
APRIL SKIN is a beauty brand. Persona reworked the previous contents by using famous viral videos. At the same time, Persona created user interested contents such as how to do trend make-ups, etc. As a result, APRIL SKIN was selected as a RED BOX product and achieved over 10,000 shares.